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Replo Agent is Replo’s flagship product: describe what you want in chat and Replo builds it, from a single landing page to a full site with its own brand kit, integrations, and scheduled tasks. Pages publish to a subdomain of your own domain (or a free replosites.com staging domain) and connect to your Shopify checkout, Replo’s built-in checkout, or an external platform. If you’re wondering why pages live on a subdomain instead of inside your theme, Why Publish to a Subdomain answers that directly. Replo also offers the Replo Theme Builder (documented at support.replo.app): a drag-and-drop editor that publishes pages into your existing Shopify theme. It still has real jobs, covered at the bottom of this page. For everything else, start with Replo Agent.

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What Replo Agent can do

Build by describing, not assembling. Type what you want, paste a screenshot of an ad or a page you admire, or link a reference URL, and Replo builds it (Generating Pages With Replo). Edits work the same way: say what should change, and Replo changes it. Sell through the commerce you already have. Connect Shopify and your products, variants, and selling plans sync automatically; add to cart writes to a real Shopify cart, customers check out on your Shopify checkout, and orders land in your Shopify admin like any other order (Selling with Shopify). Not on Shopify? Use Replo’s built-in checkout or send buyers to WooCommerce, Stripe, Gumroad, PayPal, and more. Keep your tracking and attribution intact. Your existing Meta, GA4, TikTok, and attribution-tool IDs go in once, and Replo forwards UTMs and click IDs through to checkout so attribution survives (the mechanics, with sources). Replo can also audit the setup against your main store before you spend on traffic. Ship without touching your store. Pages are hosted on Cloudflare’s edge, separate from your theme, so nothing you launch can break your storefront, and nothing your theme loads (app scripts included) slows your pages down (Page Speed). Do the recurring work for you. A task is a prompt on a schedule: weekly performance summaries, broken-link checks, content refreshes. Each run is a full Replo session with the same access you have in chat.

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How the work compounds

The first page you build is the slowest one. After that, each piece feeds the next:
  • Your brand kit styles every page after the first, so new pages start on-brand instead of from scratch.
  • Skills capture how your team does things (offer structures, page patterns, test design) and apply them on demand.
  • Analytics closes the loop: see which pages and campaigns convert, ask Replo what to change, and schedule the report so the loop runs without you.
  • The common workflows page shows what this looks like in practice, from paid-social funnels to offer testing, each with a prompt to start from.

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Who gets what out of it

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When the Replo Theme Builder still makes sense

The Theme Builder publishes directly into your Shopify theme, so it’s the right tool when the page must live there:
  • Shopify-native content types. Sections, blog posts, and product templates render inside your theme; only the Theme Builder publishes them.
  • Pages that depend on theme-rendered code. Custom Liquid and Shopify app blocks only run inside a theme.
  • Your homepage and core SEO content. Pages whose job is building your root domain’s authority belong on your root domain (when a subdomain isn’t the right choice).
  • Workspaces billed through Shopify. Replo Agent needs billing through Stripe; if your subscription bills through Shopify, you can create Theme Builder projects only until you email support@replo.app to switch.
  • Hands-on drag-and-drop editing. If you prefer assembling pages yourself over describing them, that’s what the Theme Builder is built for.
You don’t have to choose one. A workspace can hold both project types, connected to the same Shopify store, and they can’t interfere with each other: the Theme Builder writes into your theme while Replo Agent hosts pages on its own domain. The common split is evergreen store pages in the theme and campaign pages on Replo Agent, but the split isn’t even: even when a page belongs in your theme, Replo Agent is still the one doing your tracking audits, A/B test design, brand kit, analytics reports, and scheduled upkeep. One Stripe-billed Replo plan covers both (Billing & Credits).

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Which product am I in right now?

  • The URL. Replo Agent lives at dashboard.replo.app/agent/.... The Theme Builder’s dashboard is at dashboard.replo.app/shops/... and its editor at dashboard.replo.app/editor/....
  • How you build. A chat composer is Replo Agent; a drag-and-drop canvas with a component tree and template marketplace is the Theme Builder.
  • Where the published page is. yourstore.com/pages/... came from the Theme Builder. A subdomain or replosites.com address came from Replo Agent.

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Moving pages between them

There’s no one-click import in either direction, but one direction works well: point Replo Agent at any published page’s URL and it rebuilds the page as a Replo site, with your synced products and brand kit filling in commerce and styling.
The reverse has no path: Replo Agent pages are server-rendered React apps, and that architecture can’t be uploaded into a Liquid theme.

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Choosing when you create a project

New projects are created for whichever product your workspace uses by default. To use the other product, click the switch link at the bottom of the Create new project dialog. Workspaces billed through Shopify don’t get the switch (see the billing note above).

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Next steps

Quickstart

Build and publish your first page with Replo Agent.

Common Workflows

The plays brands run, each with a prompt to start from.

Why Publish to a Subdomain

What actually changes when pages live off your theme.