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The Meta Pixel sends conversion events to Meta for ad measurement and retargeting across Facebook and Instagram. On a Replo site, it tracks on-site events like pageviews, add-to-cart events, etc.

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Add the Meta Pixel

You can add the Meta pixel to your site through the Replo Agent, or manually through site settings.

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Adding the Meta Pixel using the Replo Agent

Give Replo your Pixel ID and ask Replo to add it. The pixel loads through Replo’s consent layer, so it stays GDPR and CCPA compliant and only fires once a visitor consents.

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Adding the Meta Pixel manually

  1. Open your Replo Agent project
  2. Select the Site Builder app
  3. Optional: if you have multiple Replo sites, select the one you want to add the Meta pixel to
  4. Open the ⋯ more-options menu in the top bar and choose Site settings
  5. Click Scripts & Pixels
  6. Scroll down and click Meta Pixel
  7. Paste your Meta Pixel ID and click Save
Only add your Meta pixel once. Installing it both via Replo and through another tool, such as Google Tag Manager, can cause duplicate tracking and skew your data.

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Troubleshooting

We’ve detailed some frequently encountered issues with Meta pixel tracking on Replo below. If you think there’s an issue with Replo in your Meta pixel setup which isn’t listed here, you can always reach out to support@replo.app.

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Finding your Meta Pixel ID

  1. Log in to Meta Business Suite.
  2. Open Events Manager.
  3. Select your pixel from the data sources list.
  4. Your Pixel ID is shown in the pixel details.

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Shopify Conversion Events

If you’re using Shopify as a checkout provider, Shopify handles tracking InitiateCheckout and Purchase events on the Shopify backend, using Meta’s Conversions API (CAPI). In this situation, it’s possible that you may see on-site events (ViewContent, AddToCart, etc) show up, but not Shopify-managed events - for example, you might see a lot of add to cart events, but no purchase or checkout events. If you see this situation:
  1. Make sure you’re using the same Meta pixel in Replo and in Shopify. Verify that the pixel id in your Replo project, under Site Settings > Scripts & Pixels > Meta, is the same as the one in Shopify Admin > Facebook & Instagram
  2. Since checkout and purchase events are tracked by Shopify, it’s possible that there may be delays in processing these events. Generally, Shopify-managed events appear soon after the actions happen, but they may be delayed by up to a few hours. If you just started running traffic, make sure to wait a few hours to see if event data comes through from Shopify.

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Replo-tracked Meta Events

Replo’s default configuration tracks the following Meta events in most standard scenarios:
  • PageView
  • ViewContent
  • AddToCart
If you want custom Meta events to be tracked, you can ask the Replo Agent to implement that tracking for you.