Triple Whale

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What is Triple Whale?

Triple Whale is an ecommerce analytics and attribution platform that helps businesses understand their data and make informed decisions.

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Official Documentation

For more detailed information, visit the Triple Whale Website or the Triple Whale API Documentation.

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Key Benefits of Triplewhale Integration

Triple Whale provides comprehensive analytics and attribution insights to optimize your e-commerce strategies.

• Analytics: Gain insights into your e-commerce performance.
• Attribution: Understand the impact of your marketing efforts.
• Data Visualization: Visualize your data with intuitive dashboards.
• Scalability: Easily scale your analytics as your business grows.

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What the agent can do with Triple Whale

Once you connect Triple Whale as an integration (add your API key and shop domain under Integrations), Replo’s agent can query your Triple Whale data directly through the Data-Out API. Your shop domain is stored on the connection, so you only ever give the agent a date range or a question.

• Summary page metrics — top-line KPIs (blended and per-channel spend, revenue, ROAS, MER, orders, AOV) over a date range, with current-vs-previous comparisons and time series. Ask things like “what was my blended ROAS last week?”
• Customer-journey attribution — every order in a range with its touchpoints and first-touch, last-touch, and linear attributed clicks. Ask “which channels drove orders in June?”
• Custom SQL — for anything the aggregated views can’t express, the agent can run read-only SQL against your Triple Whale data warehouse (custom breakdowns, cohorts, joins). Ask “break down spend by campaign and day for the last 30 days.”
• Compliance data deletion — submit a GDPR/CCPA request to delete or mask a customer’s PII by email and/or phone. This is a mutating, irreversible action, so the agent confirms the exact identifiers with you before submitting. Your API key must have the Compliance: Write scope (see Which scopes to enable).

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Connect the Triple Whale integration

Connecting Triple Whale as an integration is what lets Replo’s agent query your data (see What the agent can do above). Triple Whale connects with an API key and your shop domain — there’s no OAuth sign-in.

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Finding your API key

1. Log in to your Triple Whale account.
2. Go to Data → APIs and click Generate (older accounts: Settings → API Keys).
3. Add a description, then select scopes — see Which scopes to enable below.
4. Click Generate and copy the key immediately. Triple Whale only shows it once.

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Which scopes to enable

A Triple Whale API key is scoped to specific endpoints, so the key you create must include a scope for each capability you want the agent to use. Enable these: For full analytics coverage, enable Summary Page: Read, Pixel Attribution: Read, and Data Out. Add Compliance: Write only if you want the agent to handle GDPR/CCPA deletions. You don’t need Triple Whale’s other scopes. The write scopes (Ads, Orders, Customers, Products, PPS, Subscriptions) are for pushing data into Triple Whale, and MCP: Read is for Triple Whale’s own MCP server — Replo uses none of them, so leave them unchecked.

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Add the Triple Whale pixel

Triple Whale’s “Triple Pixel” is related to the integration, but you don’t need the integration in order to install it: it’s just a headless tracking snippet that runs on your published site to track the customer journey across ad channels. Install it from the Website Builder’s Scripts & Pixels settings. Attribution starts on every page once you publish. See Adding Scripts for more on site-wide pixels.